Get credit towards iPhone?16 or iPhone?16?Pro when you trade in iPhone?12 or?higher.Get credit towards iPhone?16 or iPhone?16?Pro when you trade in iPhone?12 or?higher.* Shop iPhone

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Designed to be loved.

Lineup of the iPhone family, with the iPhone 16 Pro model in Desert Titanium showing 3 camera lenses, the iPhone 16 in Ultramarine showing 2 camera lenses, and iPhone 16e in White showing 1 camera lens.
Four iPhone devices, including two iPhone 16 Pro models in Desert Titanium, one showing 3 camera lenses behind the other iPhone 16 Pro showing the Dynamic Island. Next to an iPhone 16 model in Ultramarine showing 2 camera lenses and an iPhone 16e model in White showing 1 camera lens.

Get to know iPhone.

  • Apple?Intelligence

    AI?opening possibilities.1

    iPhone 16 Pro displaying redesigned Siri and type to Siri capability

    Apple?Intelligence

    AI-opening possibilities.1

    Available now

    Now that’s smart.

    Our latest iPhone models are built for Apple?Intelligence, the personal intelligence system that helps you write, express yourself and?get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.1

    Screen showing Priority Messages in Mail
    Find just the right words.

    Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarise selected text with a simple tap. They’re available nearly everywhere you write, including third-party?apps.

    Apple Intelligence Writing Tools prompts on iPhone 16 Pro.
    Express yourself visually.

    Make a Genmoji with the keyboard to match any conversation. Want to create a rainbow cactus? No problem. Just provide a description to see a preview.

    Screen showing a Genmoji
    The start of a new era for Siri.

    With an all?new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, Siri is more helpful than ever. Siri can even tap into ChatGPT to bring additional answers right to?you.

    Text pop-up from Siri with information user was seeking.
    Designed to protect your privacy at every step.

    With Private Cloud Compute, Apple?Intelligence can draw on larger, Apple?designed server?based models, running on Apple?silicon, to handle more complex requests while protecting your?privacy.

    Privacy Apple logo

  • Cutting-Edge Cameras

    Picture your best
    photos and videos.

    A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights.

    Cutting-Edge Cameras

    Picture your best
    photos and videos.

    Stunning made simple.

    The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? iPhone?16 and iPhone?16?Pro have Camera?Control, giving you an easier way to quickly access camera tools.

    Thumb pressed against Camera Control button on the side of iPhone 16 Pro, adjusting depth of field.
    Keep on zoomin’.

    With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close?ups to sweeping Ultra?Wide shots that let you capture more of a scene without stepping?back.

    A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots.
    Make movies like the movies.

    Get artful depth effects when you film in Cinematic mode. Use Action?mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio?Mix. And with iPhone?16 and iPhone?16?Pro, quickly access camera tools with Camera?Control.2

    Smooth video of a man running recorded in Action mode.

  • Chip and Battery Life

    Fast that lasts.

    A18 Pro chip.

    Chip and Battery Life

    Fast that lasts.

    Super-smart, super-speedy Apple?silicon.

    iPhone chips enhance everything you do. Our latest chips unlock Apple?Intelligence, power advanced photo features like latest-generation Photographic Styles and enable AAA gaming.

    A horizontal iPhone 16 displays a scene from the Honor of Kings: World video game.
    Long-lasting battery life??100%.

    Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone?16?Pro?Max.3

    Static screen of scene from Apple+ series, Dark Matter.
    Made for?5G.


    iPhone + 5G = a superfast experience.4 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

    A graphic representation of 5G.
    Power. Fully. Fast.

    Snap on a MagSafe Charger.5 Or plug in a USB?C Power Adapter. iPhone?15 and later have USB?C, so you can charge your iPhone with the same cable as your Mac and iPad.6

    A birds-eye view of AirPods Pro, iPhone 16 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable.

  • Innovation

    Beautiful and durable,
    by design.

    Three-quarter view of iPhone 16 highlighting aerospace-grade aluminium enclosure in ultramarine and durable Ceramic Shield screen.

    Innovation

    Beautiful and durable, by?design.

    Second to none.

    iPhone is known for its iconic design and premium materials — like iPhone?16?Pro, which is forged in titanium. On the brilliant display, Dynamic?Island bubbles up important info so you don’t miss a beat.

    Back of iPhone 16 Pro in Desert Titanium showing three camera lenses behind another iPhone 16 Pro highlighting Dynamic Island capabilities on display screen.
    Last phone standing.

    iPhone is protected by Ceramic?Shield, which is tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and?juice.7

    Extreme close-up of super-durable ceramic shield display.
    Ease of?use.

    We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one?tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

    AirPods and iPhone with screen showing the two are connected.

  • Environment

    Recycle. Reuse.?Repeat.

    Back view of iPhone 16e in white colour featuring recycled materials and camera is shown.

    Environment

    Recycle. Reuse.?Repeat.

    Innovation in conservation.

    Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

    The futuristic hand and arm of one of Apple’s pioneering disassembly robots.
    More recycled content? Naturally.

    We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per?cent recycled lithium in the battery cathode — a first for Apple.8

    Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover.
    Apple Trade?In.

    When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

    Four iPhone devices, iPhone 16 Pro in Desert Titanium colour showing three camera lenses, behind another iPhone 16 Pro showing the Dynamic Island, followed by iPhone 16 in Ultramarine colour showing two camera lenses, and iPhone 16e in White colour showing one camera lens.
    Planet-worthy packaging.

    For the first time, iPhone packaging is 100 per?cent fibre based.9 And there’s no plastic wrapping in or around the?box.

    Planet-friendly fibre-based iPhone 16 packaging.
    On track to carbon neutral.

    Our stores, offices and data centres are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.

    Exterior of a modern Apple Store by night.

  • Privacy

    Your data.

    Just where
    you want?it.

    Privacy Apple logo.

    Privacy

    Your data. Just where you want?it.

    Ground-breaking privacy protections.

    Apple?Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple?silicon, to handle more complex requests while protecting your?privacy.

    A hand holding iPhone 16 with colourful, glowing edges.
    Sign in safely.

    The Passwords app makes it easier to access account passwords, passkeys, Wi?Fi passwords and two?factor authentication codes stored securely on your device or synced with iCloud Keychain.

    Browse securely.

    Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

    Apple privacy logo.
    Share privately.

    All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

    Pay the Apple?Pay?way.

    When you make a purchase with Apple?Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.10

    Apple Pay credit card onscreen.

  • Customise Your iPhone

    Make it you.
    Through and through.

    iPhone 16 Pro screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match.

    Customise Your iPhone

    Make it you.
    Through and through.

    Customisation on Lock. Home. And beyond.

    Swap out your Lock?Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home?Screen icons and widgets or let iOS choose a colour to match your wallpaper.

    iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red.
    iPhone for?all.

    Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.

    Apple Accessibility Vito logo

  • Peace of Mind

    Helpful features.
    On and off the grid.

    Photo of a woman next to an SUV that has broken down.

    Peace of Mind

    Helpful features.
    On and off the grid.

    For urgent help.

    Crash Detection can detect a serious car crash and call emergency services when you can’t.11 And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.12

    Three screens featuring different iPhone safety features.
    Everyday reassurance.

    With Find?My, you can securely share your location with friends and family. And in Messages, you can use Check?In to automatically let someone know when you’ve reached your destination safely.

    Text exchange showing Check-in safety feature.

  • Getting Started

    Switching from Android to iPhone is simple.

    Getting Started

    Switching from Android
    to iPhone is simple.

    Transfer your data in a few easy steps.

    Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more.

    Learn more about the Move to iOS app

    Android screen and iPhone 16 screen displayed showing data transfer
    Continue your conversations with friends.

    Messages lets you reply with a quick emoji, create Memoji and more. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.** And you can keep your conversations going on apps such as?WhatsApp and WeChat.

    iPhone 16 screen displaying a text message
    Everything just works.

    Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one?tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a?tap.

    iPhone 16 is displayed along with a pair of AirPods
    Help is just a call or chat away.

    There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online or use the Apple?Support app. And the Tips app will help you get the most out of your iPhone over time.

    An Apple employee is pictured

  • Designed to Last

    iPhone holds its value longer than other smartphones.

    Designed to Last

    iPhone holds its value longer
    than other smart-phones.

    Last phone standing.

    iPhone is protected by Ceramic?Shield, which is tougher than any smart-phone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.7

    iPhone 16
    New now. And later.

    Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

    iPhone 16 screens displaying multiple iOS18 features
    Extremely advanced chips.

    Apple-designed chips deliver exceptional performance you’ll notice in everything you do. Our latest chips unlock Apple?In-telli-gence, power advanced photo features like latest-generation Photo-graphic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.

    iPhone 16 screen displaying a game

  • Customise Your iPhone

    Make it you.
    Through and through.

    iPhone 16 Pro screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match.

    Customise Your iPhone

    Make it you.
    Through and through.

    Personalise your Home?Screen.

    Rearrange and resize apps and widgets. Place them along the bottom to reach them quicker, or off to the side to frame a favourite wallpaper. Tint your Home?Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper.

    iPhone 16 screens showing images of people and the Home Screen overlayed
    Control Centre. Totally under control.

    Customise how your controls are laid out, resize them, or build your own groups of controls so they’re always just a swipe away.

    iPhone 16 screen displaying Control Centre
    Lock in your favourite controls.

    Swap out your Lock?Screen controls for ones you love to use more often, or assign a control to the Action button.

    iPhone 16 screen displaying phone Lock Screen

  • Apple?Intelligence

    AI?opening possibilities.1

    iPhone 16 Pro displaying redesigned Siri and type to Siri capability

    Apple?Intelligence

    AI-opening possibilities.1

    Available now

    Now that’s smart.

    Our latest iPhone models are built for Apple?Intelligence, the personal intelligence system that helps you write, express yourself and?get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.1

    Screen showing Priority Messages in Mail
    Find just the right words.

    Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarise selected text with a simple tap. They’re available nearly everywhere you write, including third-party?apps.

    Apple Intelligence Writing Tools prompts on iPhone 16 Pro.
    Express yourself visually.

    Make a Genmoji with the keyboard to match any conversation. Want to create a rainbow cactus? No problem. Just provide a description to see a preview.

    Screen showing a Genmoji
    The start of a new era for Siri.

    With an all?new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, Siri is more helpful than ever. Siri can even tap into ChatGPT to bring additional answers right to?you.

    Text pop-up from Siri with information user was seeking.
    Designed to protect your privacy at every step.

    With Private Cloud Compute, Apple?Intelligence can draw on larger, Apple?designed server?based models, running on Apple?silicon, to handle more complex requests while protecting your?privacy.

    Privacy Apple logo

  • Privacy

    Your data.

    Just where
    you want?it.

    Privacy Apple logo.

    Privacy

    Your data. Just where you want?it.

    Ground-breaking privacy protections.

    Apple?Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple?silicon, to handle more complex requests while protecting your?privacy.

    A hand holding iPhone 16 with colourful, glowing edges.
    Sign in safely.

    The Passwords app makes it easier to access account passwords, passkeys, Wi?Fi passwords and two?factor authentication codes stored securely on your device or synced with iCloud Keychain.

    Browse securely.

    Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

    Apple privacy logo.
    Share privately.

    All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

    Pay the Apple?Pay?way.

    When you make a purchase with Apple?Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.10

    Apple Pay credit card onscreen.

  • Cutting-Edge Cameras

    Picture your best
    photos and videos.

    A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights.

    Cutting-Edge Cameras

    Picture your best
    photos and videos.

    Stunning made simple.

    The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? iPhone?16 and iPhone?16?Pro have Camera?Control, giving you an easier way to quickly access camera tools.

    Thumb pressed against Camera Control button on the side of iPhone 16 Pro, adjusting depth of field.
    Keep on zoomin’.

    With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close?ups to sweeping Ultra?Wide shots that let you capture more of a scene without stepping?back.

    A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots.
    Make movies like the movies.

    Get artful depth effects when you film in Cinematic mode. Use Action?mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio?Mix. And with iPhone?16 and iPhone?16?Pro, quickly access camera tools with Camera?Control.2

    Smooth video of a man running recorded in Action mode.

  • Environment

    Recycle. Reuse.?Repeat.

    Back view of iPhone 16e in white colour featuring recycled materials and camera is shown.

    Environment

    Recycle. Reuse.?Repeat.

    Innovation in conservation.

    Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

    The futuristic hand and arm of one of Apple’s pioneering disassembly robots.
    More recycled content? Naturally.

    We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per?cent recycled lithium in the battery cathode — a first for Apple.8

    Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover.
    Apple Trade?In.

    When you’re ready to buy a new iPhone, you can trade in your current Android phone and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

    Four iPhone devices, including two iPhone 16 Pro models in Desert Titanium, one showing 3 camera lenses behind the other iPhone 16 Pro showing the Dynamic Island. Next to an iPhone 16 model in Ultramarine showing 2 camera lenses and an iPhone 16e model in White showing 1 camera lens.
    Planet-worthy packaging.

    For the first time, iPhone packaging is 100 per?cent fibre based.9 And there’s no plastic wrapping in or around the?box.

    Planet-friendly fibre-based iPhone 16 packaging.
    On track to carbon neutral.

    Our stores, offices and data centres are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.

    Exterior of a modern Apple Store by night.

  • Peace of Mind

    Helpful features.
    On and off the grid.

    Photo of a woman next to an SUV that has broken down.

    Peace of Mind

    Helpful features.
    On and off the grid.

    For urgent help.

    Crash Detection can detect a serious car crash and call emergency services when you can’t.11 And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.12

    Three screens featuring different iPhone safety features.
    Everyday reassurance.

    With Find?My, you can securely share your location with friends and family. And in Messages, you can use Check?In to automatically let someone know when you’ve reached your destination safely.

    Text exchange showing Check-in safety feature.

Explore the lineup.

Why Apple is the best place to buy iPhone.

  • Save with Apple Trade?In.

    Get credit towards iPhone?16 or iPhone?16?Pro when you trade in iPhone?12 or?higher.*

  • Free delivery

    Get free delivery directly to your door.

  • Get to know your new iPhone.

    Learn how to get the most out of your new iPhone with a free one?to?one Personal Session.

  • Explore a shopping experience designed around?you.

    When you shop in the Apple?Store?app.

iPhone essentials.

  • iPhone accessories

    Explore colourful cases, USB?C?power?adapters,

    MagSafe accessories and?more.

    Shop iPhone accessories
    iPhone 16e and iPhone 16 lineup with accessories like various silicone cases. 20W USB-C Power Adapter, 60W USB-C Charge Cable and MagSafe Charger.

  • AirTag

    Attach one to your keys. Put another in your
    backpack. If they’re misplaced, just use the Find?My?app.

    Buy
    An array of AirTags and AirTags with FineWoven key ring in various colours including Chartreuse, Dark Green, Deep Blue, Blackberry and Black.

Significant others.

  • You can copy images, video or text from your iPhone and paste it into a different app on your Mac, as well as answer calls or messages from your iPhone. And with iCloud, you can access your favourite files from either your iPhone or?Mac.

    The same messages open on both MacBook Pro and iPhone 16.

  • Misplaced your iPhone? The latest Apple?Watch models can show you its approximate distance and direction.14 To set up a group photo on your iPhone, join the group and use Apple?Watch as a viewfinder to snap the shot. And when you take a call on your Apple?Watch, just tap your iPhone to continue the conversation there.

    The same call can be taken by iPhone 16 and Apple Watch

  • Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the?day.

    iPhone 16 playing music next to AirPods

iPhone